Pete brings 35 years of executive experience in the print and document outsourcing industry to our Board. Pete is a seasoned senior executive with over 40 years of experience driving success in sales, operations, and general management. He has a proven record of improving sales revenue, operational efficiency, and gross margins, backed by 18 years of strong results in national direct sales. His leadership expertise extends to strategic planning, budget
allocation, operational performance, and P&L management across multi-plant organizations. Pete excels in developing key account relationships and fostering exceptional customer care, combining deep business acumen with effective leadership techniques.

His passion for cycling began over 25 years ago when he transitioned from running to biking. Pete’s impressive racing background includes participating in three Transalp road multi-day stage races in Europe, one Transrockies mountain multi-day stage race, and numerous gravel races in California and Oregon.

Six years ago, Pete discovered his love for gravel riding in Southern California. In 2021, he and his wife, Allison, moved to Bend, Oregon, where he now pursues his outdoor passions year-round. During the warmer months, Pete can be found riding his Niner gravel bike or Scott mountain bike on local trails and roads. When winter arrives, he switches gears to enjoy alpine, backcountry, and cross-country skiing.

As an enthusiastic member of the Dirty Freehub community, Pete’s favorite routes include Water and Lava, McKay Creek, and Skydog. His diverse outdoor experiences and professional background make him a valuable addition to our board.