Nicola “Nicky” Cranmer is a Bike Industry Advisor for Dirty Freehub. She is the founder and general manager of TWENTY24 Women’s Professional Team. Her role includes operations and staff management, sponsor acquisition and support as well as athlete recruitment and development.

The team spans road, gravel, mountain track and eSports. Her reputation is built on her Olympic training focus and medal results from London and Tokyo. Nicola serves on the UCI Track committee of USA Cycling and has been honored for her junior and women’s athlete development.

Nicola made the switch from horses to bikes in 1987. You’ll find her on her Felt Breed gravel, Felt FR Road Bike, or her Felt Decree MTB.

Her favorite DF routes? Any ride in Patagonia, AZ.