In 2020, during the COVID pandemic, we looked at ways that we could give back. One area that interests us is education. In the summer of 2020 we started working with college students to provide them with internships on real world projects. Specifically, we are interested in how to support and promote women in business and technology. Here’s a look at the interns we have hosted, the Dirty Freehub Alumni. We are so proud of these awesome women! And we can assure you that we learned as much as they did during their internships.
Overall marketing strategy for Dirty Freehub. Haily worked on how to drive demand for cyclists using our routes. Hailey lead us to rethink how we market Dirty Freehub, specifically in adding entry level routes near cities as a way for people to get to know us. And Hailey she facilitated a webinar with Alison Tetrick on women’s cycling. Hailey majored in business at Oregon State University.
Instagram as a Marketing Tool. Kelsay worked on to best utilize Instagram as a marketing tool. Specifically, she analyzed how we were using Instagram which lead us to rethink the photos and tagging strategies that we use. Kelsey majored in business at Oregon State University.
YouTube as Marketing Channel. Amanda researched if we should build a YouTube Channel or use YouTube as a marketing tool. Amanda Bearden. Dirty Freehub was only using YouTube as place to store videos, but with Amanda’s quantitative and qualitative research project, we are starting to rethink how we leverage other YouTube channels. Here’s her Strategy Document and final Zoom Presentation. Amanda was a Marketing Major from Michigan State University.
Feedback from Amanda on her internship: “Interning with Dirty Freehub allowed me to pinpoint my strengths and weaknesses. Linda’s 1:1 coaching not only challenged me to reflect on my work but also helped me gain interpersonal skills. I loved working with a small team because it taught me to hold myself accountable and build meaningful relationships.”